The State of Client Feedback in 2023
It’s budget-planning season for most law firms, and we’ve been talking to WPG clients about how they can increase their client feedback reach as well as fielding questions from firms who are exploring...
View Article8 Client Tips on How to Differentiate in Today’s Legal Landscape
I had the pleasure of facilitating the closing session for the Legal Marketing Association Mid-Atlantic Regional Conference in DC last week. Sometimes I forget how lucky I am to spend most of my days...
View ArticleNews from the Trenches: When You (Inevitably) Mess Up, Don’t Make it Worse
Tara Weintritt, Partner, Wicker Park Group Daniel H. Weintraub, Chief Administrative and Legal Officer, Audax Group This post is part of a series with Wicker Park Group in collaboration with Daniel...
View ArticleFour Client Service Essentials for the New Year
In recent interviews, several themes keep popping up regardless of client industry or size of the firm serving the client. As we kick off the new year, consider these opportunities to give your...
View ArticleUnderstanding Client Needs: The Evolution of the “One Size Fits One” Approach
2024 is off to a fast start. Firms are doubling down on their investments in their best client relationships by focusing on their client service strategies, cross-selling initiatives, succession...
View ArticleImportant Insights and Advice from MPF Client Panel
I recently had the pleasure of attending TR’s Marketing Partner Forum in Florida. It was a great reminder there is truly no substitute for spending quality time with clients. I left incredibly...
View ArticleYou Can’t Not Be Responsive
In 2022 and 2023, 92% of the clients we interviewed on behalf of law firms said their firms “exceed expectations” regarding responsiveness. Of the remaining responses, 5% were neutral and 3% were...
View ArticleDispelling the Myth that Clients Are Too Busy to Provide Feedback
In 2023, Wicker Park Group partnered with ALM Intelligence to better understand the state of client feedback in AmLaw 200 and NLJ 500 law firms in the U.S. Of the firms interviewed, 56% were asking...
View ArticleMarch Madness: Building a Winning Bracket
If we could create a “client service” tournament, with each round determining winners and losers in the quest for delivering highly valued and differentiated client service, most partners at law firms...
View Article40 Tips for Client & Industry Team Success (Part 1)
Almost every law firm we work with today has client and/or industry teams. Some are in the early stages, but most firms have had them for years or even decades. Many are on a second, third or fourth...
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